A tool does not a designer (or rock star) make
My Mac comes with GarageBand. No matter how many times I play GarageBand it will sound like someone got GarageBand on their computer and produced this “music.” It’s possible Squarespace can help you...
View ArticleYou want an original idea or a stock answer?
Stock photography and stock footage have two things going for them. Both are relatively cheap. And they can be downloaded immediately. On the negative side, they undermine originality. If you have a...
View ArticleViral Bacon…are you Following?
What if you told a client you would make them a nearly 2-minute commercial, but never mention its name or brand or product until a 5-second slide at the end. Oh, and the content has absolutely nothing...
View ArticleDrowning prospects with information? Try a lifeline: infographics
Sometimes, when a company tries to tell its story to its target audience, complexity gets in the way. That’s a challenge many marketers face when dealing with B2B products and solutions. Such was the...
View ArticlePatriotic Message + Brand Positioning + Appealing Graphics = Scovill Infographic
A few weeks ago we shared the story a product/solution-focused infographic for client Omnience, and now we’d like to focus on another new graphic: Based in the USA for Scovill Fasteners. Scovill...
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